# Allbirds — Design Specification
## Overview
Allbirds' ecommerce is organic-natural. Warm sand (#ece9e2) canvas, charcoal (#212121) text, muted earth tones. Full-bleed lifestyle photos. Medium-weight typography with uppercase letterspaced labels. Squared buttons, minimal product cards. Natural, warm, sustainable.
## Color Architecture
- Sand #ece9e2 = primary background
- Charcoal #212121 = main text
- Muted greens/browns/taupes = secondary palette
## Agent Prompt Guide
> Sand background, charcoal text, earth tones. Lifestyle photos. Medium-weight fonts, uppercase labels, squared buttons. Natural and warm.
## Known Gaps
- Apercu font proprietary (DM Sans fallback)
- Country selector modal captured in screenshot
- Dark mode synthesized